## Introduction
Writing copy for your ecommerce site is one of the most important things you can do for your business. It’s the first thing your customers see when they land on your site, and it sets the tone for the rest of the experience.
In this article, I’m going to walk you through the steps to write ecommerce copy that sells. You’ll learn:
1. How to write a headline
2. What to write in the body of your copy
3. What not to write
4. The most common mistakes people make when writing ecommerce headlines
5. What you need to know about SEO
6. The best way to write an ecommerce product description
7. Why product descriptions aren’t as important as they used to be
8. Why you should write your own product descriptions
9. How you can write a great product title
10. The three types of product titles
11. What type of product title you should use for each product
12. The two most important questions to ask yourself when writing your product titles, and how to answer them
13. The four most important words you should never use in your product title, and why
14. The five most common product title mistakes you should avoid
15. The one product title mistake you’re probably making right now
16. How product titles are different from headlines, and what you should do instead
17. The difference between a product title and a tagline
18. What makes a good product title?
19. The seven most important keywords you should be using in your titles, descriptions, and tags
20. The six ways you can use keywords in your copy to get more traffic
21. The importance of keywords in ecommerce
22. How much you should spend on your keywords
23. Why keywords are so important
24. Why keyword research is so important for ecommerce sites
25. The different types of keywords, and when to use each
26. The 10 most important tools to use for keyword research
27. The first place you should start when doing keyword research for your site
28. How long you should wait before you write your first ecommerce ad
29. When you should run your first ad campaign
30. How many ads to run
31. How often to run your ads
32. What the best ad formats are
33. What your ads should look like
34. Why your ads need to be mobile-friendly
35. How important your ads are to your conversion rate
36. How ecommerce ads work
37. The differences between ecommerce and non-ecommerce ad formats
38. The pros and cons of each ad format
39. Why some ad formats work better for some products than others
40. When to use which ad format for which products
41. When not to use any ad formats at all
42. How your ad copy should look
43. How not to copy other ecommerce websites
44. Why copywriting is hard
45. How copywriting works
46. What copywriting looks like in practice
47. Copywriting in action
48. What it takes to be a great copywriter
49. The copywriting process
50. How a good copywriter thinks
51. How good copywriters think
52. Why good copywriting makes a difference
53. Why bad copywriting kills conversions
54. How bad copywriters kill conversions, and which copywriting mistakes they make
55. The biggest copywriting mistake I see people make all the time
56. Why this mistake is so common
57. The solution to this problem
58. How great copywriters solve problems
59. Why most copywriters fail
60. The secret to great copywriting
61. How the best copywriters make their copy stand out from the crowd
62. Why great copy is so hard to come by
63. Why every copywriter should be an SEO expert
64. Why SEO copywriting can be so difficult
65. How SEO copywriters can make a big difference for their clients
66. What an SEO copywriter needs to know
67. Why ecommerce SEO is so different from SEO in other industries
68. What kind of copywriting you need for your SEO strategy
69. What I look for when hiring a copywriter for an SEO project
70. The types of SEO copy you need
71. The type of copy that works best for SEO projects
72. The problem with most SEO copy, and the solution to it
73. What SEO copy looks like on the web
74. Why the web is the best place to test your SEO copy before rolling it out to your website
75. The problems with SEO copy on the internet
76. The solutions to these problems, and a few more
77. What a good SEO copy writer does
78. Why a great SEO writer is worth their weight in gold
79. How an SEO writer can make your life easier
80. What every SEO writer should be able to do
81. The kinds of SEO writing you can expect