Writing a great webinar invitation is just as important as writing a great sales letter. In fact, it’s even more important because you’re asking people to commit to an hour of their time.
Here are a few things to keep in mind when writing a webinar invite:
1. Keep it short and sweet
You’ve got a limited amount of real estate on the page, so you need to make the most of it. The best way to do this is to keep it short, sweet, and to the point. You don’t need to write a novel. Here are some examples of webinar invites you can use as a starting point.
2. Make it easy for people to RSVP
If you want people to sign up for your webinar, make it as easy as possible for them to do so. Include a link in the email that says, “RSVP for our webinar” or “Click here to learn more about our upcoming webinar.”
3. Make sure people know what they’ll get out of the webinar
People want to know why they should sign up, so make sure they know exactly what they can expect to gain from attending. For example, you could say something like this: “In this webinar I’m going to show you how to…” Make sure you include the value proposition in your invitation.
4. Include an incentive
Incentives are a great way to keep people coming back to your webinars. You can offer something like a freebie, a discount, or a free trial of your product or service in exchange for their name and email. You could also offer a chance to win a prize for the person who signs up the most people.
5. Include your CTA
Your call to action is the most important part of your invite. You need to clearly and concisely tell people what they need to do in order to get access to the information you want them to see. You want to make sure that they know what to expect when they click on the link in your email. Here is an example of a CTA that you can copy and paste into your invite: ” Click here to register for our next webinar and learn how you can… “
6. Use a template
There are a lot of templates out there for you to choose from. Pick one that you like, and then customize it to fit your needs. You should be able to find a template that will work well for you, and it will save you a ton of time in the long run. If you need help finding a template, check out this list of free and paid webinar templates you can download and use for free.
7. Test, test, and test some more
Once you have the invite written, test it out on a few friends and family members. Ask them to take a look at the invite and tell you what they think about it. If they have any suggestions, take them into consideration and make the necessary changes. Once you are happy with the invite, send it out to a few more people to see how they respond to it. This will give you a better idea of whether or not your invite is going to work for you and your audience, and you can make any necessary changes before you send it to the rest of your email list.
8. Write a great email subject line
The subject line is the first thing people will see when they open your email, so it needs to grab their attention and make them want to open the email. Your subject line should be short and to-the-point. You only have a few seconds to make a good first impression, so use that time wisely and make sure your subject line says exactly what you want it to say.
9. Write an attention-grabbing email body
This is the part of the invite that people will be most interested in reading. The body of the email should include a clear and concise explanation of what they will learn in the web seminar, as well as a link to the registration page. You also need to include a short CTA in the body that will encourage people to click on it and sign up.
10. Include links to your website and social media pages
Make sure that your invite includes links to the pages on your website where people can find more information about you and what you have to offer. This is especially important if you have a blog or a social media page where you can share information about your business and your products and services. If people are interested in learning more about what you do, they will want to visit your website or follow you on social media, so include links to those pages in your invite so that they can do just that.
11. Include graphics
Graphics are a powerful way to make your email stand out from the crowd. They can make your invite more visually appealing, and they can also make it easier for your audience to find what they are looking for. If possible, include a picture of you or one of your products or services in the invite. If not, at least include a graphic that represents what you will be talking about in your web seminar. This way, your invite will look more professional and you will have a better chance of getting people to open it and read it.
12. Add a signature
Adding a signature to your email is a good way to show people that you are a real person and that you care about them and their business. It’s a good idea to include your name, email address, and phone number in the signature so that people can get in touch with you if they have a question or a problem. If your signature is too long, you can always cut it down to a more manageable size.
13. Send the invite
When you are ready to send out your invite, make sure you do it as soon as possible. You don’t want to wait until the last minute to send the invite out, because you want people to have plenty of time to register and show up for your webinar. You will also want to send it at a time that is convenient for people, so if you are sending it out at 9:00 a.m. on a Monday morning, you will probably get better results than if you sent it at 3:00 p.m on a Friday afternoon.
14. Track your results
After you send your invite out to your list, it is important to track the results and see how many people signed up for the webinar, how many of them actually showed up, and how many clicked on the CTA and signed up. This information will help you see if your invite was successful and if you need to make any changes to it in the future. You can also use this information to help you figure out how to improve your webinars for the next time you send out an invite.
15. Repeat the process
If you are having trouble getting the results that you want from your invites, it may be time to try a different approach.